Not our usual type of article, but some of our readers in Asian maybe interested to know there is a credit card specifically for fashion in Asia.
Below is the press release from MasterCard:
MasterCard cardholders can once again gear up for glamor in Singapore come April. MasterCard today announced details of its involvement as the official card of Asia Fashion Exchange, an annual initiative to celebrate the best of local and international fashion design talent, and position Singapore as a gateway to Asian designers and markets.
Asia Fashion Exchange’s range of exciting consumer and trade initiatives will include Audi Fashion Festival (AFF)—a showcase of top international designers and labels; and Blueprint—an industry event for international fashion professionals that will culminate in a much anticipated shopping event open to every fashion conscious consumer.
MasterCard will also be working with the Orchard Road Business Association for Fashion Seasons @ Orchard—a six week fashion retail initiative involving in-mall fashion events and promotions along Singapore’s main shopping belt, Orchard Road.
As the official card of Fashion Season @ Orchard, the Audi Fashion Festival and Blueprint, MasterCard cardholders will be treated to a host of special privileges and priceless experiences.For Fashion Season @ Orchard, MasterCard cardholders will get shopping privileges at the ten participating malls and over 50 merchants. They will also enjoy priority access to and discounts on ticket prices to FS@O events.
Blueprint will bring together the best of Asian designers and international buyers for a fashion trade show from 29 April to 1 May at the Pit Building. Some 50 exhibitors and 1,000 buyers and visitors from regional and long-haul markets are expected to attend the trade show which will showcase evening and formal wear, contemporary and ready-to-wear collections as well as mid- to high-end jewellery and accessories.Blueprint will open its doors to the public on 1 May as Blueprint Emporium. This one-day ticketed shopping event will offer fashion forward consumers a rare chance to acquire unique pieces from cutting-edge brands, many of which are not available commercially in Singapore.
MasterCard cardholders will get the most out of Blueprint Emporium with Priceless privileges including an exclusive entrance, priority access, discounts and other benefits.
For AFF, which will run at Ngee Ann City from 28 April to 2 May 2010, MasterCard cardholders once again get the red carpet treatment at runway shows featuring world-class collections by top international designers and labels including DSquared2, Roberto Cavalli, Marchesa, KTZ, Tiffany & Co. among others.
MasterCard will offer cardholders priority access and discounted tickets, as well as a chance to make an entrance in sartorial splendor, styled by international stylists and dressed in their dream wardrobe from the Festival’s designers.
“MasterCard understands that many of our cardholders are passionate about fashion and we look forward to bringing them many exclusive privileges and experiences with our involvement in the Asia Fashion Exchange,” said Natalie Lockwood, group head, Global Marketing, Asia/Pacific, Middle East & Africa, MasterCard Worldwide.
“We are also excited to be part of this movement to stimulate demand for local and regional designers and position the region as the new hotbed of fashion design and demand. Our own research shows that fashion and accessories rank among the top two spending priorities for consumers in the Asia/Pacific region and this offers up many opportunities for the fashion and design community here,” she continued.
This is the fourth year that MasterCard is involved in the fashion festival in Singapore. As official presenter of the Singapore Fashion Festival in 2007 and 2008, and official card of the Audi Fashion Festival in 2009, it gave its cardholders priority access to runway show tickets, exclusive privileges at retail and dining establishments, tickets to the after-show parties and priceless styling experiences.
