Men meanwhile, are quite laid back with their jeans and shirts, but are quite brand conscious, too. A majority of men, especially the ones who are studying in the university display their fashion sense with their hair before fulfilling their two-year military service requirement. A lot of Korean men are very finicky, but quite expressive in their hairstyles.
One could usually get an accurate Korean fashion summary of what’s in fashion through advertisements in the form of billboards that are very prominent across the big cities, especially in Seoul. Even if international brands have found a very lucrative market in Korea, local clothing brands will not be left behind. Such is the case of the Korean clothing brand Bean Pole, which has invested a lot in employing international celebrities like Gwyneth Paltrow and Wentworth Miller as their models in various media.
