On December 27th, ginseng inspired makeup brand ‘Donginbi‘ revealed that actress Kim Hee Sunwas their new CF model.
A representative from Donginbi stated that Kim Hee Sun’s luxurious image matched well with their upscale brand and will be promoting their premium skincare line.
A new photo features Kim Hee Sun looking chic in her tied up hair, heavy eye makeup, and soft pink lipstick and blush. To complete the look, she wore a cape jacket and black lace blouse while holding onto leather gloves.
On January 3rd, the cast of ‘Take Care of Us, Captain‘ attended the press conference for their drama at the SBS studio in Mok-dong,Seoul.
Actors Ji Jin Hee, Yoo Sun, Lee Chun Hee, Lee Seong Min, Lim Seong Eun, Ha Joo Hee, andChoi Yoo Hwa came out decked in stylish formalwear, but it was Goo Hye Sun who stole the show by wearing a chic minidress with an embroidered blazer over top. It was a sophisticated play on the outfit her character wears as a co-pilot in the series.
G-Dragon‘s fashion sense has achieved iconic status in Korea, and it’s finally starting to make waves in international fashion communities.
Recently, Singapore’s largest daily newspaper ‘The Straits Times‘ published an article listing the top 10 ‘Men of Style‘. The author explained that G-Dragon is “…a fashion chameleon who has experimented with looks from Goth to Preppy. He is also a trendsetter in his own right: When he dyed his hair platinum blonde for his album in 2009, newspaper reports claimed that the style became one of the most sought-after looks in South Korea that year.”
They continued, “His fashion clout has turned him into an endorsement magnet in his home country. He currently has 10 deals with brands such as apparel label Bean Pole and outdoor equipment brand The North Face.”
The magazine then went on to describe his style as, “Roguish chic. But no matter what he dons, he pulls it all off effortlessly.”
‘The Straits Times’ also listed Justin Timberlake, Ryan Gosling, and a few others in the Top 10.
The Great Sale K-Pop Sale

Good news for all K-pop fanatics! There will be a sale on some of the clothes worn by Kpop groups like Girls’ Generation and TVXQ. The prices will be discounted up to 80%. The event will benefit the young fashion designers of Seoul.
According to the Seoul Metropolitan Government the clothes and accessories that is sold are made by the young fashion designers. In a statement released by the Seoul Metropolitan Government, “Clothes and fashion items from 47 brands by young designers — of which 34 are women’s fashion, seven are menswear and six are fashion accessories — will be made available at heavily discounted prices. All of the clothing has been worn by celebrities in either TV dramas or commercials.”

The sale was held in the Seoul Fashion Creative Studio in Dongdaemun yesterday January 18 and will last for three days. It will be open until 9 pm in the evening. K-pop fans now is your chance to get your favorite K-pop idol’s outfit for a reasonable price. What are you waiting for?
Goo Hara in Lacoste for Vogue Korea

Goo Hara poses for another photo spread for Vogue Korea. It seems like this is just the beginning of a blossoming career for Goo Hara. The K-pop star and actress will be featured in the February issue of Vogue Korea. The theme for the photo shoot was a roller girl inspired look. She transformed her look to a sweet and young roller girl.
The photo shoot also campaigned for the Lacoste L!VE movement. Other celebrities who also campaigned for Lacoste L!VE are 2AM and f(x). And now it’s time for Goo Hara to do the campaign for Lacoste.
The dress she wore for the photo shoot was from the Spring/Summer 2012 Collection of Lacoste. She wore a pair of roller skates dressed up in her cheerleader inspired Lacoste outfit. Goo Hara definitely knows how to bring out her charming personality and natural beauty every time she poses for the camera.

The blazer is a classic clothing item that never goes out of style. It’s a fashion essential for both men and women. Blazers transcend all the trends regardless of the season. It’s a perfect investment that could last for many years.

Blazers are outerwear that can be worn for both casual and formal events. It’s great for a smart and refined look. There are two types of blazers which are unstructured blazers and structured blazers. How do we know the difference between the two types? Let’s break down their differences:

Unstructured Blazers
- Most unstructured blazers are made from light materials. Fabrics like wool, linen and cotton are commonly used in making unstructured blazers.
- Since it is usually made from lightweight materials these blazers are usually worn during Spring and Summer.
- Unstructured blazers are perfect for casual style.
- The reason why it got it’s name is due to the fact that it doesn’t have an inner structure. It doesn’t follow a shape because the padding and structure are removed.
- Unstructured blazers features a more relaxed shape. It follows the natural shape of the body making it look boxy.
- It usually features patched pockets and exposed seam details making it more appropriate for casual looks.
Structured Blazers
- A structured blazer looks like a suit. It has a more defined structure or line.
- Structured blazers commonly features shoulder pads and linings to give it shape.
- It also features tapered waistline, flap covered pockets, pressed seams, cuffs, strengthened collars and seamless lines.
- Structured blazers are more appropriate for formal looks.