Denim and jeans are the most enduring and loved fashion items of all time. It has evolved and reinvented over time. Fashion designers and fashionistas have equal passion for denims and jeans.

Denim was first used during the 17th century by hardworking men. The first denim was made from cotton material. The name was believed to originate the French term ‘Serge de Nimes’ which is the serge fabric from Nimes, France.

Denim was used to create durable clothing for working men. It lasted repeated washing and was a sturdy working outfit. The Levi Strauss Company is one of the famous denim makers. The company was created in 1873 and patented the process of making denims using metal rivets.

Denims became popular during the 1930s when Hollywood actors made Levi jeans as status symbol and fashion item. It was associated with individualism and freedom. Advertising paid off and the jeans became popular around the world. Denim pants were associated with rebellion during the 50s and it became a symbol for youth. Flares and bell bottom jeans were the king of the 70s. Ripped, skin tight, bleached are the fashion stealers of the 80s. And as the new generation came designer jeans were also born. Fashion designers feature their collection of innovative and fashion forward jeans. Faded boyfriend jeans and skinny jeans are among the most popular jeans these days. The biggest celebrities wear jeans and it had always been a wardrobe staple.

Jeans will continue to inspire innovation among the people who adore them and it never goes out of fashion. Check out timeless and innovative jeans from YesStyle’s denim collection from Deepstyle.